12 BSt – Marketing Test 1
The number of attempts remaining is 3
Demand for these goods is relatively inelastic.
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1. Consumer goods which have reached a brand loyalty of the highest order, where buyers are willing to spend a lot of time and effort in their purchase, are classified as:
Speciality products are those consumer goods which have certain special features because of which people make special efforts in their purchase.
These products typically have a low margin and require heavy advertising.
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2. Products such as toothpaste, detergents, bathing soap, and stationery items which are consumed in one or few uses are classified as:
Non-durable Products are consumer products which are normally consumed in one or few uses.
These fall under the Capital Items category.
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3. Large, expensive goods that are used in the production of finished goods, such as elevators and mainframe computers, are classified as:
Installations like elevators and mainframe computers are examples of Capital Items.
This layer is typically discarded when consumption starts.
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4. What type of packaging refers to additional layers of protection that are kept until the product is ready for use, like the cardboard box around a tube of shaving cream?
Secondary Packaging refers to additional layers of protection that are kept till the product is ready for use, such as a cardboard box around a tube of shaving cream.
This information is required by statute.
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5. The information on a food product label regarding ingredients, declaration about vegetarian/non-vegetarian food additives, and date of manufacturing/packing is provided primarily due to which function of labelling?
Another important function of labelling is to provide information required by law. For example, packaged food articles must have a list of ingredients and manufacturing date.
Focus on the mechanism used for achieving the objective of customer retention and growth.
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6. The primary job of a marketing manager is to create superior values, communicate these values, and persuade prospective buyers to buy the products. This relates to which element of managing marketing?
The mechanism for achieving the objective is through creating, developing and communicating superior values for the customers.
Look for the concept that includes ethical and ecological aspects.
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7. Which marketing concept requires identifying target market needs and delivering satisfaction in a manner that takes care of the long-term well-being of the consumers and the society?
The Societal Marketing Concept holds that the task of any organisation is to identify needs and wants and deliver satisfaction while taking care of the long-term well-being of the consumers and the society.
This ensures that goods belong to a particular quality.
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8. The process of classification of products into different groups on the basis of characteristics such as quality or size, particularly necessary for agricultural products, is known as:
Grading is the process of classification of products into different groups, on the basis of characteristics such as quality, size, etc..
This involves setting objectives and developing the means to achieve them.
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9. Which function of marketing includes activities such as developing appropriate marketing plans, specifying action programmes, and planning for increasing the level of production and promotion?
Marketing Planning involves developing appropriate marketing plans and specifying the action programmes so that the marketing objectives of the organisation can be achieved.
This term guarantees exclusive right of use.
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10. A brand or part of a brand that is given legal protection against its use by other firms is called a:
A brand or part of a brand that is given legal protection is called a Trademark. The registering firm gets the exclusive right for its use.
Labels can attract attention and provide reasons to purchase.
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11. Which important function of labelling aids in promotion by using startling colour schemes or typefaces, or providing promotional messages like ‘40% Extra Free’?
An important function of label is to aid in promotion of the products, for example, mentioning, ‘40% Extra Free’ or ‘Free Toothbrush Inside’.
This function reduces the need for inspection by the buyers.
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12. Which marketing function is concerned with achieving uniformity and consistency in output by producing goods of predetermined specifications?
Standardisation refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output, and reduces the need for inspection, testing and evaluation of the products by buyers.
The transaction must be based on a non-compulsory agreement.
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13. Which of the following conditions is necessary for an exchange to actually take place in marketing?
For an exchange to take place, the acceptance or rejection of the offer takes place on a voluntary basis rather than on the bases of any compulsion.
This is the innermost layer of protection.
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14. The layer of packaging that refers to the product’s immediate container, which in some cases is kept throughout the entire life of the product (e.g., a toothpaste tube), is known as:
Primary Package refers to the product’s immediate container. In other cases, it is kept throughout the entire life of the product (e.g., a toothpaste tube).
Focus on the core mechanism of value transfer mentioned in the definition.
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15. According to Philip Kotler, marketing is defined as a social process by which individual groups obtain what they need and want through:
Philip Kotler defined marketing as “a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”.
This philosophy shifted emphasis from quantity to quality improvement.
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16. Which marketing philosophy assumes that customers will favour those products which are superior in quality, performance, and features?
The Product Concept assumes customers look for superior quality, performance, and features, leading firms to focus on continuous product improvement.
Focus on large-scale operations and cost reduction.
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17. The core idea of the Production Concept philosophy is that profits could be maximised by:
The Production Concept believed that profits could be maximised by producing at large scale, thereby reducing the average cost of production, focusing on availability and affordability.
These are meant for non-personal and business use.
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18. Products used as inputs in producing other products, such as raw materials, engines, and tools, are known as:
Industrial products are those products, which are used as inputs in producing other products, meant for non-personal and business use.
This is the non-verbal component of the brand.
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19. What is the part of a brand called that can be recognised but which is not utterable, appearing as a symbol, design, or distinct colour scheme?
Brand Mark is that part of a brand which can be recognised but which is not utterable, appearing in the form of a symbol, design, distinct colour scheme or lettering.
This involves giving a name, sign, or symbol to a product.
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20. What function of marketing helps in creating product differentiation, distinguishing a firm’s product from its competitors, and building customer loyalty?
Branding helps in creating product differentiation, providing a basis for distinguishing the product of a firm with that of the competitor, which helps in building customer’s loyalty and promoting its sale.
Packaging now takes over some traditional roles of personal selling.
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21. Which function of packaging has become more important due to the increasing popularity of self-service retail outlets?
Because of the popularity of self-service retail outlets, some of the traditional role assigned to personal selling in respect of promotion has gone to packaging.
Needs are basic; look for the term shaped by culture, personality, and religion.
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22. Which aspect of human behaviour is defined as ‘culturally defined objects that are potential satisfiers of needs’?
Wants are culturally defined objects that are potential satisfiers of needs. A basic need for food, for example, may take various forms (wants) based on culture.
Consider the broad scope, not just a physical location.
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23. In the modern marketing sense, the term ‘market’ refers to:
The term market has a broader meaning, referring to a set of actual and potential buyers of a product or service.
Examples include clothes, shoes, and jewellery.
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24. Which type of consumer product requires the buyer to devote considerable time comparing quality, price, and suitability at several stores before making a final purchase?
Shopping products are consumer goods where buyers devote considerable time to compare factors like quality, price, style, suitability, etc., at several stores before making a final purchase.
These are natural products that enter the finished product completely.
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25. Which category of industrial goods includes items like crude petroleum, iron ore, fish, and lumber?
Raw material, including farm products and natural products such as minerals (crude petroleum, iron ore), fish and lumber, are classified under Materials and Parts.
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